Introduction To Video Marketing

No matter which social networks you use, marketing campaigns can reach a plateau. Adding video marketing to your current marketing strategy can start or continue two way customer communications. Video will increase your company's exposure, expand your distribution to new media channels and increase your customer base.
 Over 136 million people view videos on You Tube and billions are viewed daily in the USA.Video marketing is an exact science but video creation is not.

 I. Creating your Marketing Video:

Creating a video does not require a professional filming crew or large budget. The basics are to combine an idea, a vision and a call to action in the 30 to 60 second video.
The most popular videos on YouTube are self created or produced in house using a flip HD video camera or smart phone. What you create should be funny, extraordinary, engaging and educational. Getting viewer attention and converting them to clients is your goal.

II. Your Video Message:


Planning your marketing message is an important part of your strategy. The essential basics are web address, call to action, product display or product example. The purpose is to expose people to your product or service through a new distribution channel. Make it different from your other marketing strategies and messages. Very little is gained by duplicating the same message on all marketing distribution channels. Mix it up, be creative and get back to basics to expand your market and have your message go viral. Remember these three words; inform, inspire and entertain.

III. Generate a Video Series:

Creating a series of videos whether they be educational, how-to's or just company information can get viewers to return to your company profile again and again. Launch your video marketing campaign and continue to release more to keep and acquire more viewers that will turn into customers. Through trial and error, you will find the videos that gain more views than others. These are the videos you want to re-create in your next video marketing trial.

IV. Distribution of your video:

There are many distribution channels for final video that will meet the goals of your campaign. YouTube, and iVideo are some of the most popular distribution channels and have millions of viewing customers. Posting the video is easy, does not require expertise and with a good title, a video can go viral in hours. Once it is posted, you can share it on other social networks or use it as added value on your website. SEO is key when posting your video online. Like any internet based marketing strategy, using keywords in the video title will add to the success of your potential views. Good content mixed with a good keyword title will have people find and view your video faster.

V. In Summary:

Using all of these video strategies and understanding that trial and error is part of getting a highly viewed video puts this marketing strategy into perspective.Taking chances and 'mixing up your message' will have you viewed on video distribution channels by current and new customers. If your first video did not reach the number of views you were hoping for, try again. What may have been successful on print or text marketing may not transcribe into video, so try different video strategies to find the one that works.